A couple

Wiclo

Self-initiated MVP

Self-initiated MVP

2023

Timeframe

6 months

Team

Designer, Frontend & backend developer

The challenge

How can a digital wardrobe reduce decision fatigue and increase the use of clothes people already own? We started Wiclo as a self-initiated product to explore how tagging, context, and recommendation design could shape new experiences in fashion-tech.


  • Designed and shipped a working MVP from concept to launch

  • Built onboarding, tagging, weather-based outfit generation, and social feed

  • Created a full design system to support the product

Outcome

A complete product experience built from idea to MVP. Wiclo became an internal exploration of how product strategy, UX, and design systems come together — and informs how we approach product work with clients today.


  • Working MVP across iOS and Android

  • Weather-aware outfit recommendation engine

  • Wardrobe organization, tagging, and search

  • Foundational design system

Smart phones showing UI
UI element for fashion app
UI element for fashion app
UI element for fashion app