Budi
Timeframe
2025 - 2026
Team
Design, CTO, CEO, PM, Engineering team
“Nyton helped us take a holistic approach to Budi.se and create a clearer experience that better communicates our business. The work was shaped by an outside-in perspective and a strong focus on making the right decisions moving forward.”
Peter Örneholm
CTO
The challenge
Budi's auction platform had strong traffic but the experience needed clarity. Bidding, fees, and registration created friction, leading to confused users. We took a holistic approach: rebuilt the experience around customer feedback.
Redesigned the full experience from homepage to checkout.
Simplified registration and login with BankID as the primary path
Built a foundational design system to support consistency
Outcome
A continuous redesign of the entire experience: homepage, registration, login, bidding, and checkout. Each page was rebuilt around real customer feedback and support insights. We also created a foundational design system along the way.
BankID logins from 30% to 80%
Clearer bidding, fees, and VAT communication
Smoother navigation and registration
