Nyton

Design-led product studio shaping digital products from idea to launch. Brand, UX and interface built as one system.

©2026Nyton Design Studio

Brand identites

Brand identites built for real products

Samir, founder of Nyton, smiling — black-and-white portrait

“Nyton has made a significant impact on Telenor’s B2B customer experiences. His out-of-the-box thinking consistently adds business value”

How we see the problem

Most teams create brand and product separately.
A logo gets defined. Colors and typography are chosen.

Then later the product gets built. That’s where things start to break.

The product feels disconnected. Design decisions become inconsistent. And the brand never fully translates into the experience.

15+

Years with complex digital products

What we do differently

We don’t treat brand as a layer. We define it as part of the product.

That means:

  • Creating a visual identity that works inside real interfaces
  • Defining how the brand behaves — not just how it looks
  • Making sure decisions hold up when the product is actually used

30+

Clients from startups to enterprise leaders

What you get

A brand identity designed for real use, not just presentation.

  • Logo and visual identity
  • Typography and color system
  • UI direction for product and interface
  • A structured design foundation your team can apply

Everything built to be used not interpreted.

Samir, founder of Nyton, smiling — black-and-white portrait
Aerial view of a road through a colorful autumn forest
A close-up of a bright yellow sunflower in a field.
Wooden path through autumn trees with mountain backdrop.
Tower bridge over the river thames in london
A single red tulip against a vibrant pink background.
A single white daisy with a yellow center.

“A quote goes here. Nyton has made a significant impact on Telenor’s B2B customer experiences. His out-of-the-box thinking consistently adds business value” Name
Title of the person

Visit us
Coming soon
Stockholm

New business
info@nyton.se

How it works

Direction. We define how the product should feel and what the brand needs to express.
Identity. We create the visual system — typography, color, and core elements.
Application. We translate the identity into real product and interface decisions.
We help you get that right.

Samir, founder of Nyton, smiling — black-and-white portrait

Why our clients choose us

  • “With a driven mindset and a focus on improving the customer journey, Samir from Nyton has made a significant impact on Telenor’s B2B customer experiences. His out-of-the-box thinking consistently adds business value, making collaboration both productive and enjoyable.”

    Eva-Lotta WojtasikProduct Owner

  • “Nyton helped us take a holistic approach to Budi.se and create a clearer experience that better communicates our business. The work was shaped by an outside-in perspective and a strong focus on making the right decisions moving forward.”

    Peter ÖrneholmCTO

  • “Working with Samir from Nyton on the Atlas Copco project has been a true pleasure. From the start, he maintained a strong focus on goals & timely project deliveries. What really sets Samir apart is his exceptional design talent, and his ability to collaborate as a team player.”

    Avantika DevrajCustomer Experience Lead

  • “Nyton quickly understood both the business processes and user needs, despite limited documentation and a tight timeline. They worked independently, turning high-level input into clear, well-structured solutions. Their designs were precise and easy for developers to implement. Nyton is reliable, pragmatic, and not afraid to challenge complexity when needed. I highly recommend Nyton to any organization looking for a UX partner who delivers real value from day one.”

    Jarle SkjennumDeputy CEO at Jølstad
Telenor B2B customer case management interface